Aligning sales and operations management: an agenda for inquiry
نویسندگان
چکیده
منابع مشابه
An Agenda for Inquiry
In recent years, there has been a resurgence of interest in the value construct among both practitioners and marketing researchers. The purpose of this article is to introduce the reader to the different articles included in this special issue of Industrial Marketing Management on Customer Value in Business Markets. The issue takes a look at value from three different perspectives: value creati...
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ژورنال
عنوان ژورنال: Journal of Personal Selling & Sales Management
سال: 2018
ISSN: 0885-3134,1557-7813
DOI: 10.1080/08853134.2018.1450148